On February 16, 1883, Ladies Home Journal began publication. The goal of the magazine was to cover every aspect of a woman’s life.
The March 1894 issue ran an article by Isabel A. Mallon, called “The Art of Dressing a Bride”. In part, the article read “There are some things that a bride must remember: her bodice must be high in the neck; her sleeves reach quite to her wrists, and her gown must fall in full, unbroken folds that show the richness of the material, and there must not be even a suggestion of such frivolities as frills or ribbons of any kind.”
Over the years, the magazine covered political issues. In May of 1921, William Willis wrote about women’s place in politics since suffrage. “There are certain problems inseparable from the sudden enfranchisement of any large class of new voters; it was inevitable that some of these would follow early in the wake of the eighteenth amendment. You cannot give a powerful weapon to any group, be they men or women, without creating in some of that group a desire to use it with a certain amount of recklessness. This is as true of the weapons of peace as it is of the weapons of war. We are all likely to grow tired of playing with edged tools and develop a desire to try out their strength seriously.”
He went on to note that “The gravest thing that has developed out of the enfranchisement of women is the disposition of certain groups in different parts of the country to place their united strength behind special legislative measures created by themselves, and then allow the impression to prevail that unless these measures are enacted into law the voting strength of women will be used to punish those who have stood in the way.”
Wow. What a transformation.